Since 2008, the company headed by Bisher Yeroko, One Light Studio, has been engaged not only in shooting video clips, commercials and documentaries, but also in organizing concerts of leading performers from the South of Russia. Artists are firmly convinced that if Bisher is engaged in light and sound at a concert, then the quality, reliability and success of the event are guaranteed. Among the merits of Bisher is not only directing and producing, but also unique large projects, such as “First Light” - a musical project to promote professional and emerging artists.
On May 23 in the capital of the Karachay-Cherkess Republic, Cherkessk, our correspondent Vladislav Antonov met with Bisher Yeroko. Before the concert, Azamat Bishtov had only two hours left, Bisher set something up, gave commands to the stage personnel, corrected the position of the light screens, checked the sound and could not tear himself away from the console, but finally had mercy and gave us ten minutes of his time.
Knowing firsthand what role the sound in the concert literally plays, how a competently set light affects the audience’s perception of the performer of songs, we asked Bisher to briefly tell about his work, impressions about the artists he works with, plans for the future.
“With each of the concerts we’ve performed, the video was taken, we are taking the next step to ensure that our venues and events more and more meet the requirements of world standards,” says Bisher. - Simultaneously with the constant improvement of the performing skills of the artists with whom we work, such as Azamat Bishtov, Angelica Nachesova, Aidamir Mugu, Aslan Tlebzu, Magamet Dzybov, the requirements of the audience to the quality of technical support of their concerts, to sound, and lighting design of the stage are constantly growing. Improving this quality allows us to make ever-larger and more memorable events that meet both the level of performers and the expectations of the public, which is becoming more sophisticated and demanding every year.
- For example, today (at the concert of Azamat Bishtov 23 May in Cherkessk - approx. Avt.), - continues Bisher, - we use thirteen LED screens, literally moving the viewer to a different reality, allowing Azamat to convey his creative idea to the audience as fully as possible merge with the hall. Thanks to his outstanding vocal, good balanced sound and volumetric light, the viewer should get the impression that he is not in the Dramatic Theater of Cherkessk, but in the huge hall of Crocus City Hall in Moscow. The artist feels it - he sees the backlash of the hall, the viewer feels it - he gets pleasure. If everything happens that way, then we are working properly.
Bisher says that any hall can be turned into a Stage with a capital letter, but he also has loved ones, from which he gets the most return and pleasure from working. These are the “Palace of Culture of Trade Unions” in Nalchik and the “Krasnodar Philharmonic Society”.
- Nevertheless, he notes, - we are laying out on 100% on any site. Firstly, because this is the motto of our work. And, secondly, because this is the motto according to which the artists "Sound-M" work. Such a feeling, - continues Bisher, that every concert our stars do as if he is the most important in their lives. Laid out in full. This also applies to Azamat Bishtov, and Angelica Nacheva, Aslan Tlebzu, Aidamir Mugu, and other performers. They literally charge me with their energy, demanding of the smallest details. And I try to match their level, do everything with maximum efficiency.
“Of course, it cannot do without criticism and controversy,” Bisher smiles, “the artists are actors.” But our main critic is the viewer. And he always remains contented.
There were still a lot of questions, but requests for Bisher to return to the hall and continue setting up the equipment became more and more insistent. Ahead was a two-hour concert and a full house of people, before each of whom Bisher feels his personal responsibility for the sound, for the light, for making it excellent.
We wish him and One Light Studio further success in their difficult, not always noticeable to the simple viewer, but such an important and painstaking work.
Concerning the organization of concerts and performances, providing the technical part of the work of the stage, sound and lighting design, you can contact Bisher Yeroko directly by calling 8 (903) 426-03-72.