On the eve of the New Year holidays a famous performer Manvel Pashayan visited the office of the music publishing house “Zvuk-M” to talk about the results of the joint work in the past year and outline plans for the upcoming 2019.

Our journalist met with the performer to find out what the artist is currently working on, what new items are waiting for listeners in the future and what is the secret of successful projects ...

- Manvel, among the most popular of your works you can separately note the song and clip "tearing the soul". Video from April 2017 of the year gained a huge amount of views, which is now approaching 50 000 000. We hope that your new projects will be no less successful and cash. Tell us what are you working on now?

- A new song was offered to me by rapper Eric Shane from the USA. After listening to all my songs and watching my videos, we decided to record a joint track on the phone. I also got acquainted with his work, noted that he often performs rap songs with various Armenian singers and decided to try. He wrote the music, sent it to him, he liked it. Then the author Lusine Grigorian created a text for us, and we started to work. Arranged by musician MG, who also lives in the United States. He made arrangements for many famous performers. And now we are at the stage of filming the video. Two days I take off at home, and Eric at home. Then on the assembly all this will be collected in a full clip. The song is called Chka-chka.

- What does the name mean?

- Literally, the chorus lines are translated as "There is no equal to you." The song itself is in Armenian, and the rapper inserts are recorded in English.

- When is the video premiere expected?

- I think about the beginning of the coming year: January-February.

- This is the first of the new projects, but I know that the second is on the way, tell us more about it, please.

- The next song will be called “Don't Cry, Mom.” It will also be filmed video. This is a very touching song, emotions going wild!

- At what stage is this project?

- We are waiting for warm weather. It is necessary to take shots of scenes that must be played on the street.

- Did you write the music for this song?

- Yes, my music, Arthur Ghazaryan's arrangement. The video will be shot by Harut Tevosyan.

- What are your creative plans for the next year?

- I have a lot of new songs in work, we will do. After all, if a person stops, this is the beginning of his end. So in any field. If you stop like that, you get lost. Many musicians are very arrogant, they will release one song and think “I am the king!”. But as time goes on, the public constantly needs to give something new. So I released the “Breaking the Soul”, I scored millions of views. Farther? Next is the next clip. People are now running around, buying New Year's gifts, and I called it all, ordered it, decided it, and I myself am on the set. It's the fifth day here. First, in one studio in Pyatigorsk they filmed, then in another. We want it to be interesting, diverse, high quality.

- It is obvious to our viewers that the video “Soul Tearing” is an extraordinary success. Not every video even gains a million, not that a few ... What is the secret of this video?

- It was such an idea, a strategy - to hurt the feelings of a person. That was exactly my idea. It was I, when I offered it to the author of words, Igor Blotsky, suggested a couple of lines, because the melody itself was tearing the soul. I just said that the refrain should be: “My soul, you tear your soul. You break my heart, break my heart ... ” He took these two lines as a basis and added the rest, saying, “I write and I understand that girls will cry.” This is a story from life, people go through it and recognize themselves in a song. This is a good example of how mistakes are fatal. After all, on two chairs, as they say, you will not sit. Because of one mistake, you can lose everything. I am often asked to withdraw the continuation of the video, so that there is a happy ending. But the point was precisely that it is impossible to make mistakes if you love a person. Because the consequences are tough. But if I connected the heroes in a new video, they would ask me “why did he have to collect things? All this circus to arrange? Supposedly to leave ... ". Not! Here he left, threw it. For what? For betraying him. This is a life moment. It touches and makes people think. I watched the statistics of how many countries watched the clip, this is an excellent result.

- The clip "The tear rolled" is also rapidly gaining views ...

- Yes, already more than 12 000 000 views. This suggests that people enjoy being witnesses of love dramas. Therefore, I try to sing about something close to life.

- Manvel, thanks for the conversation! So how is the New Year approaching, your wishes to your readers, fans?

- Fans thank for the fact that they are, watching my work. This is what inspires the creation of new songs and projects. After all, if there are no views, then there will be no desire to do something. Thanks for the fact that they like my work. And I always try to surprise and delight the audience with each new time. I wish everyone in the New Year all the best!

- Thank! Well, we, in turn, wish you good luck and creative success! So that interaction with the publisher always takes place only on a high note!