The video for the official song of the World Cup 2018 was shot

Nicky Jam, Will Smith (the same Will Smith) and Era Istrefi sang a fiery song called “Live It Up”, the official video for which was published on the NickyJamTV channel on YouTube. The video was produced by American DJ Thomas Wesley Pentz, better known in the music world under the pseudonym Diplo.

Video Contributors: Ronaldinho, Nicky Jam, Will Smith. Photo courtesy of official account willsmith/
Video Contributors: Ronaldinho, Nicky Jam, Will Smith. Photo courtesy of official account willsmith/

The song itself (without video footage), previously exposed to the Niki channel, has scored more than twenty million auditions to date. On the eve of the opening of the championship, we offer our readers to familiarize themselves with the video version of the single (eighteen million views today).

Published based on materials from www.fifa.com