23 September 2016 Publishing specialists took part in the YouTube VIDEO PEOPLE conference

One of the priorities in the work with authors and singers of songs is the leadership of the publisher sees in the continuous improvement of technologies for the distribution and promotion of digital content. From this point of view, the interaction with the largest video hosting of the planet is impossible without the continuous improvement of the interaction of the content provider with the viewer.

A billion users come to YouTube every month. The service has more than ten million authors with subscribers. Every minute about four hours of video content is loaded onto the service. Watching time on YouTube in Russia is increasing by 90% from year to year. This is above the world average and the largest market in all of Europe.

Participation in the YouTube "VIDEO PEOPLE" conference
Participation in the “VIDEO PEOPLE” YouTube conference

“Video People” is one of the most important video hosting events. This year it brought together more than 500 people, including not only content providers of all ages, nationalities and topics, but also experts from Russian and foreign affiliates of YouTube and Google, representatives of partner networks, advertising agencies and the press.

Experts of the music publishing house “Zvuk-M” took part in the work of copyright groups, studied innovations in the field of legal relations in the YouTube community. Of particular interest to the participants were discussions on creating a positive PR image and working with journalists, analytics secrets, metadata and trends to ensure an increase in the number of views of the material.

The knowledge and skills acquired at the conference will help in solving the main task of the publishing house - popularizing the music of the Caucasus and increasing the incomes of all participants in this complex process, from authors to performers.