Artur Khasanov: “Any project must be approached deliberately and seriously”

Latest Premieres

Petrucho studio. Secrets of success from Arthur Khasanov

The fourth year of work on the set, about 40 released clips, a wide list of customers throughout the country and abroad ... The label “Petrucho studio” is on everyone's lips. So what is the secret of their success, and how did the path of one of the most famous film companies of the Caucasus begin?

The director of the video department of the studio, Artur Khasanov, told the journalist of the music publishing house “Zvuk-M”.

— Arthur, initially your company provided photo and music services. How was the video company born?

— It was conceived as one of the three components of “Petrucho”: video, photography and music. At first, we released short video announcements for artists who came to record at Petruchomusic. We already opened our groups on social networks and a YouTube channel, where subscribers could watch the process. And then they began to implement the idea of ​​​​shooting full-length music videos.

— Your first works were not commercial?

— We still divide work into commercial orders and non-commercial work. But we approach both creatively. So, at one time we took upon ourselves the promotion of the rap artist Adler, for whom we shot a video for the song “Father” and recorded several tracks. Now he is already a successful and accomplished artist, which is good news.

One of my favorite works created by our studio was also made during that period - this is a clip Angelica Nacheva "Sinan" ("Mom"). He marked the beginning of our strong friendship, and the song itself is so heartfelt and touching that it immediately subdued us. By the way, this is one of my mom's favorite tracks, so I still hear it often at home.

— Yes, the song is really very touching, and the video harmoniously reflects this. Over the past year, you have shot 18 music videos, significantly expanding your geography. What other projects is the studio working on?

— One of the last successful projects was filmed by us in Cyprus, together with the LIFE production company, for the rapper Dino MC 47. It was a fascinating process, an interesting experience, and in the end the Russian public appreciated our work, it’s very nice! The clip is currently airing on the MUZ-TV and RU.TV TV channels.

In general, there are many more projects where I speak not as a director, but as a producer or screenwriter, or sometimes only as an operator. I know English and Turkish very well, so I am often invited to shoot abroad.

Artur Khasanov: “Any project must be approached deliberately and seriously”— Did you study directing or was it born as a hobby?

— I have three higher educations and none of them relate to the profession that I do. I received additional special training in this matter in the Czech Republic. He graduated from courses at the Prague School “Prague Independent Media Trainers Association” (“Prague Association of Media Industry Trainers”). There were only two of us from Russia. There the basics of craftsmanship and new creative ideas were revealed to me. And, to be honest, the European vision for staging the filming process is closer to me. In my work I try to focus on him.

Artur Khasanov: “Any project must be approached deliberately and seriously”

— And what are the future plans of Petrucho Studio?

- Work! More and more! Now until the end of the year my schedule is already packed with filming. As for the future, I would like to conquer new horizons - work abroad, learn something new.

Artur Khasanov: “Any project must be approached deliberately and seriously”

— What can you wish to aspiring artists who only dream of starring in your videos one day?

“I want to say that any project must be approached thoughtfully and seriously. If you choose this path, be prepared to give your best. You shouldn’t do this just for fun; approach your assessment of your capabilities objectively.

Otherwise, good luck to all!

- Arthur, thank you very much for the conversation. We also wish your company prosperity and new creative successes!

- Thanks!

Similar articles

Fresh premieres

Join us online

3 450 000Subscribers
49 600Readers
202 000subscribers
14 200in the community
1 800on channel

Channel "Sound-M" on YouTube. Subscribe to Caucasus videos!

Popular articles