Since 2008, the company “One Light Studio”, headed by Bisher Yeroko, has been engaged not only in filming videos, commercials and documentaries, but also in organizing concerts of leading performers in the South of Russia. The artists are firmly convinced that if Bisher handles the lighting and sound at a concert, then the quality, reliability and success of the event are guaranteed. Among Bisher’s achievements are not only directorial and producing activities, but also unique major projects, such as “First Light” - a musical project to promote professional and aspiring artists.
On May 23 in the capital of the Karachay-Cherkess Republic, Cherkessk, our correspondent Vladislav Antonov met with Bisher Yeroko. Before the concert, Azamat Bishtov had only two hours left, Bisher set something up, gave commands to the stage personnel, corrected the position of the light screens, checked the sound and could not tear himself away from the console, but finally had mercy and gave us ten minutes of his time.
Knowing firsthand what role sound literally plays in a concert, how a well-defined light affects the viewer's perception of a songwriter, we asked Bisher to briefly talk about his work, impressions of the artists he works with, plans for the future.
“With every concert held and video filmed, we take another step towards ensuring that our venues and events more and more meet the requirements of world standards,” says Bisher. — Simultaneously with the constant increase in the level of performing skills of the artists with whom we work, such as Azamat Bishtov, Angelica Nachesova, Aidamir Mugu, Aslan Tlebzu, Magamet Dzybov, the requirements of the audience to the quality of the technical support of their concerts, to the sound, lighting design of the stage are constantly growing. Improving this quality allows us to do more and more large-scale and memorable events that correspond to both the level of performers and the expectations of the public, which every year is becoming more sophisticated and demanding.
“So, for example, today (at Azamat Bishtov’s concert on May 23 in Cherkessk - author’s note),” Bisher continues, “we use thirteen LED screens, literally moving the viewer to another reality, allowing Azamat to convey his creative concept to the audience as fully as possible , merge with the hall. Thanks to his outstanding vocal abilities, good balanced sound and volumetric light, the viewer should get the impression that he is not in the Cherkessk Drama Theater, but in the huge Crocus City Hall in Moscow. The artist feels it - he sees the back reaction of the audience, the viewer feels it - he enjoys it. If everything happens exactly like this, then we are working correctly.
Bisher says that any hall can be turned into a Stage with a capital S, but he also has his favorite ones, from which he gets the greatest return and pleasure from working. These are the “Palace of Culture of Trade Unions” in Nalchik and the “Krasnodar Philharmonic”.
“Nevertheless,” he notes, “we give 100% on any platform. Firstly, because this is the motto of our work. And, secondly, because this is the motto by which the artists of “Zvuk-M” work. “It feels like,” continues Bisher, that our stars perform every concert as if it were the most important in their lives. They give it their all. This also applies to Azamat Bishtov, Anzhelika Nacheva, Aslan Tlebzu, Aidamir Mugu, and other performers. They literally charge me with their energy and their insistence on the smallest details. And I try to match their level, to do everything with maximum efficiency.
“Of course, it doesn’t happen without criticism and controversy,” Bisher smiles, “artists are artists.” But our biggest critic is the viewer. And he always remains satisfied.
There were still a lot of questions, but requests for Bisher to return to the hall and continue setting up the equipment became more and more persistent. Ahead was a two-hour concert and a full hall of people, to each of whom Bisher felt his personal responsibility for the sound, for the light, for making sure everything turned out “excellent”.
We wish him and "One Light Studio" company further success in their difficult, not always noticeable to the simple viewer, but such an important and painstaking work.
For the organization of concerts and performances, providing the technical part of the stage, sound and lighting design, you can contact Bisher Eroko directly by phone 8 (903) 426-03-72.
