Bisher Eroko: “We always give all our best”

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Since 2008, One Light Studio, led by Bisher Yeroko, has been engaged not only in the filming of clips, commercials and documentaries, but also in the organization of concerts by leading artists of the South of Russia. The artists are firmly convinced that if Bisher is engaged in light and sound at the concert, then the quality, reliability and success of the event are ensured. Among Bisher’s merits are not only directorial and production activities, but also unique large-scale projects, such as “First World” - a musical project to promote professional and novice artists.

On May 23 in the capital of the Karachay-Cherkess Republic, Cherkessk, our correspondent Vladislav Antonov met with Bisher Yeroko. Before the concert, Azamat Bishtov had only two hours left, Bisher set something up, gave commands to the stage personnel, corrected the position of the light screens, checked the sound and could not tear himself away from the console, but finally had mercy and gave us ten minutes of his time.

Knowing firsthand what role the sound in the concert literally plays, how a competently set light affects the audience’s perception of the performer of songs, we asked Bisher to briefly tell about his work, impressions about the artists he works with, plans for the future.

“With each concert held, filmed by a video, we take the next step to ensure that our venues and events more and more meet the requirements of world standards,” says Bisher. - At the same time as the level of performing skills of the artists with whom we work, such as Azamat Bishtov, Angelica Nachesova, Aidamir Mugu, Aslan Tlebzu, Magamet Dzybov, the requirements of the audience to the quality of technical support of their concerts, to sound, and lighting design of the stage are constantly growing. Improving this quality allows us to make ever-larger and more memorable events that meet both the level of performers and the expectations of the public, which is becoming more sophisticated and demanding every year.

“So, for example, today (at the concert of Azamat Bishtov on May 23 in Cherkessk - author's note),” Bisher continues, “we use thirteen LED screens, literally moving the viewer to another reality, allowing Azamat to fully convey his creative intent to the audience. merge with the audience. Thanks to his outstanding vocal performance, good balanced sound and surround light, the viewer should get the impression that he is not in the Drama Theater of Cherkessk, but in the huge Crocus City Hall in Moscow. The artist feels it - he sees the back reaction of the audience, the viewer feels it - he gets pleasure. If everything happens this way, then we are working correctly.

Bisher Yerko: "We always give all the best on 100%
Bisher Yeroko: The motto of my work is to give all the best to 100%!

Bisher says that any hall can be turned into a Scene with a capital letter, but he also has his beloved, from the work at which he receives the most return and pleasure. This is the “Palace of Culture of Trade Unions” in Nalchik and the “Krasnodar Philharmonic”.

“Nevertheless,” he notes, “we are giving all our best at 100%.” Firstly, because this is the motto of our work. And, secondly, because it is the motto by which the artists of “Zvuk-M” work. Such a feeling, ”Bisher continues, that each concert our stars make it as if it is the most important thing in their life. Give all the best. This applies to Azamat Bishtov, and Angelica Nachesova, Aslan Tlebzu, Idamir Mugu, and other performers. They literally charge me with their energy, exactingness to the smallest details. And I try to match their level, do everything with maximum efficiency.

“Of course, there is criticism and controversy,” Bisher smiles, “artists are artists.” But our most important critic is the viewer. And he always remains satisfied.

There were still a lot of questions, but requests to Bisher to return to the hall and continue to configure the equipment became more insistent. Ahead was a two-hour concert and a full hall of people, before each of whom Bisher feels his personal responsibility for the sound, for the light, for making it “excellent”.

We wish him and One Light Studio further success in their difficult, not always noticeable to the simple viewer, but such an important and painstaking work.

Concerning the organization of concerts and performances, providing the technical part of the work of the stage, sound and lighting design, you can contact Bisher Yeroko directly by calling 8 (903) 426-03-72.

Director and CEO of One Light Studio Bisher Yerko. Photo from the page https://vk.com/id35790768

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