On the eve of the New Year holidays a famous performer Manvel Pashayan visited the office of the music publishing house “Zvuk-M” to talk about the results of the joint work in the past year and outline plans for the upcoming 2019.
Our journalist met with the performer to find out what the artist is currently working on, what new items are waiting for listeners in the future and what is the secret of successful projects ...
— Manvel, among your most popular works we can separately mention the song and clip "tearing the soul". Video from April 2017 of the year gained a huge amount of views, which is now approaching 50 000 000. We hope that your new projects will be no less successful and cash. Tell us what are you working on now?
— A new song was offered to me by rapper Eric Shane from the USA. After listening to all my songs and watching my videos, we decided over the phone to record a joint track. I also got acquainted with his work, noted that he often performs rap compositions with various Armenian singers and decided to try it. I wrote some music, sent it to him, and he liked it. Then the author Lusine Grigoryan created a text for us, and we got to work. The arrangement was made by musician MG, who also lives in the USA. He made arrangements for many famous performers. And now we are at the stage of filming the video. I’m filming at my place for two days, and Eric is at his place. Then during editing they will put it all together into a full-fledged clip. The song is called "Chka-chka".
- What does the name mean?
— Literally, the lines of the chorus are translated as “You have no equal.” The song itself is in Armenian, and the rap inserts are recorded in English.
— When is the video premiere expected?
— I think around the beginning of the coming year: January-February.
— This is the first of the new projects, but I know that the second is on the way, please tell us more about it.
— The next song will be called “Don’t Cry, Mom.” A video will also be made for it. This is a very touching song, emotions are off the charts!
— At what stage is this project?
— We are waiting for warm weather. It is necessary to shoot footage of scenes that are to be acted out on the street.
— Did you write the music for this song?
— Yes, the music is mine, arranged by Arthur Ghazaryan. The video will be directed by Harut Tevosyan.
— What other creative plans do you have for next year?
— I have a lot of new songs in the works, we’ll do them. After all, if a person stops, this is the beginning of his end. This is true in any field. If you stop like that, you are lost. Many musicians are very arrogant, they will release one song and think “I am the king!” But time passes, the public constantly needs to be given something new. So I released “Tearing Your Soul”, it got millions of views. Further? Next is the next clip. People are now running around buying New Year's gifts, but I called, ordered, decided, and I'm on set. It's already the fifth day here. First they filmed in one studio in Pyatigorsk, then in another. We want it to be interesting, varied, and of high quality.
“It’s obvious to our viewers that the video “Tearing Your Soul” is an extraordinary success. Not every video gets even a million, let alone several... What is the secret of this video?
- It was such an idea, a strategy - to hurt a person’s feelings. This was exactly my idea. It was I, when I suggested it to the author of the lyrics, Igor Blotsky, who suggested a couple of lines, because the melody itself was soul-tearing. I said that the chorus should say: “You are tearing my soul, my soul. My heart, you are breaking my heart...” He took these two lines as a basis and added the rest, saying “I’m writing and I understand that the girls will cry.” This is a real life story, people go through this and recognize themselves in the song. This is a good example of how mistakes can be fatal. After all, as they say, you can’t sit on two chairs. Because of one mistake you can lose everything. I am often asked to film a continuation of the video so that there is a happy ending. But the point was precisely that you cannot make mistakes if you love a person. Because the consequences are harsh. But if I connected the characters in a new video, they would ask me “why did he need to collect things? Organize this whole circus? Supposedly leaving..." No! So he left, abandoned her. For what? For betraying him. This is a vital moment. This touches and gives people pause to think. I looked at the statistics, how many countries watched the video, this is an excellent result.
— The “A Tear Rolled” video is also rapidly gaining views...
— Yes, already more than 12 views. This suggests that people like to witness love dramas. That's why I try to sing about something close to life.
— Manvel, thanks for the conversation! As the New Year approaches, what are your wishes to your readers and fans?
“I thank the fans for being there and for following my work. This inspires the creation of new songs and projects. After all, if there are no views, then there will be no desire to do anything. Thank you for liking my work. And I always try to surprise and delight the audience with something every time. I wish everyone all the best in the New Year!
- Thank you! Well, in turn, we wish you good luck and creative success! So that interaction with the publishing house always takes place only on a high note!
