Music publishing house "Zvuk-M" and TV channel "AIVA" - about successful cooperation

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A year and a half ago, the Music Publishing House “Zvuk-M” began cooperation with the TV channel “AIVA”. This is a federal music channel, embodying the concept of combining musical diversity between representatives of different regions of Russia.

Among the thematic headings of the channel are “Sing, Caucasus”, “Everybody Dance”, “Love Story”, within the framework of which about 50 video clips of artists from our publishing house are rotated on air.

More information about the AIVA broadcast and the video projects of which Caucasian stars are most popular with viewers, said AIVA Music Television General Director Vitaliy Yakos.

— Vitaly, please tell us more about the concept of the TV channel.

— “AIVA” is the new music channel that everyone has been waiting for. At first glance, there are already quite a lot of music TV channels in Russia, the most famous are more than ten, in addition there are also regional ones, Internet television and the like. But this is only at first glance…. For example, in Poland there are approximately 2 times more music channels! And if Poland is a completely homogeneous country, then Russia has a huge territory, with various regional and national specifics, and we are 3 times larger in number. Also, we should not forget the Russian culture-oriented public of the CIS countries. In general, we take all these factors into account.
For the convenience of viewers, thematic collections have been created so that everyone can find what they like. A convenient heading has been developed: the clips are collected in thematic collections under the names “Love Story”, “Voice of the Country”, “Everybody Dance”, “Our Everything”, “ Melody of the soul ”,“ Sing, Caucasus ”,“ Eastern rhythms ”and so on.
We are actively connecting to cable operators across the country from St. Petersburg to Vladivostok.

— Why are you interested in cooperation with us?

— It’s very pleasant to deal with real professionals. “Zvuk-M” primarily brings together performers from the North Caucasus region, which is famous for its talented artists with amazing vocals and choreography. It is worth noting that on federal music TV they do not take into account that Russia is a multinational country and it is unrealistic for regional (especially national) singers to get on the screen, but we are trying to change this.

— On what basis are clips selected for rotation?

— There are no strict conditions. The professionalism of the performer and the quality of camera work are important to us. We also adhere to a policy of “decent” content and aesthetics in videos.

— Statistics have already revealed which videos of Caucasian performers are most popular among viewers of your channel?

— It’s difficult to single out a specific artist…. But, of course, these are artists who are already famous throughout Russia: Aidamir Mugu, Sultan Hurricane, Anzhelika Nachesova. I would especially like to mention the talented Dagestan performer Magomed Alikperov.

— What projects would you be interested in seeing from us in the future?

— We would like to see more quality content in national languages. For example, you can make a video simultaneously in two languages, for example, national and Russian (usually only a couple of frames with articulation are reshot).

— Besides clips, what other video materials are popular with your TV viewers?

— We are also interested in video recordings of music concerts. Right now we are preparing to broadcast a big concert by Anzhelika Natchezova. We will announce the release date later, but in any case, it will be weekend prime time.

— What can you wish for aspiring artists?

“I wish you not to lose your artistry, not to doubt your success and not to put everything off “for later.” And I want to thank all those whose videos are already in rotation on “AIVA” for their talent and titanic work. For making us happier! Thank you.

— Vitaly, thank you very much for the conversation. We are confident that our cooperation will continue to be pleasant and successful! And we remind our readers that everyone who wants to become viewers of the AIVA TV channel can ask their cable operator about it.

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