We represent the work of the South Korean group Golden Child

The interest in the work of collectives from South Korea is constantly growing, which is especially pleasing when the findings for the study are truly talented and creative. As an example, we suggest watching a video of the beginning South Korean group Golden Child (골든 차일드) called It's U (너 라고). In a three-minute video, the creators managed to fit the contents of the whole film with magic, bright air colors, disappointments and joys.

The video was presented on the YouTube channel “1theK” of the official aggregator of South Korean music in the genre of K-Pop - the company “LOEN Entertainment”. The channel is developing very rapidly, attracting more than one million subscribers per year. Today, their number has reached thirteen million (since 2011) and continues to increase. Official community “1theK” on Facebook with more than 2,8, millions of subscribers also support this process.

The success of the genre K-Pop in the world

The expert community associates this success with a growing interest in South Korean music on the one hand and with a competent marketing policy of labels promoting profile music brands on the other. In addition, the K-Pop genre itself seems to have been specifically created to capture markets. According to a study by Rolling Stone, an American music magazine, K-pop is “a mixture of trendy Western music and high-energy Japanese pop” and “preys on listeners' heads with repetitive, carefully-calculated“ catchwords ”, often in English.” K-pop "follows the line of mixing styles, combines both singing and rap and makes a special emphasis on action, rhythm and powerful visual effects." Although in Korea itself this term can mean almost any direction of Korean pop music, outside of the country, key pop refers exclusively to music performed by so-called idols (similar in concept to Japanese idols) in a mixture of the above genres.

Golden Child Video “Genie”

On October 24, 2018, Golden Child released their next work, entitled “Genie.” The way the video is presented, the organization of light, color, rhythm and audio stream are fully confirmed by the conclusions made by experts regarding the K-Pop genre.