The video for the song “Free Yourself” was released on The Chemical Brothers channel
The music community is witnessing a rare case where the release of a video preceded the premiere of the original track: The Chemical Brothers' new song "Free Yourself" was released on November 16, 2018, while the video for it was published on the band's channel two days before.
Как writes RollingStone magazine about this video, quote" "Factory robots rebel against their programming and hit the dance floor in the vibrant video for "Free Yourself" by the Chemical Brothers. Directors Dom & Nic follow a security guard on his way to his mundane job at the headquarters of the company Robo Force, in front of whose offices protesters stand with signs such as "JOBS, NOT BOTS." After the guard arrives for work, the robots jump out of their packages and begin a crazy dance. The video ends with horny robots now filling the entire warehouse, surrounding the confused protagonist."
Although in some parts of the clip allusions to the fantastic blockbuster "I, Robot" by Alex Proyas are clearly traced, but in general the description of the video is close to what we see on the screen. Video directors also explainedthat the clip is a kind of black comedy and is trying, among other things, to consider the problem of possible future relationships between artificial intelligence and man.
