Arthur Khasanov about filming the video clip “Seeds”
Who can tell more about the process of filming the video, if not the director, on whose shoulders lies a huge creative and technical task, on the fulfillment of which depends much of the success of the future product?
Artur Khasanov, head of Petrucho film production, spoke about how the shooting took place the most anticipated premiere of the fall - clip Angelica Nacheva и Sultan of the Hurricane for the song "Seeds".
The film crew, artists, dance group “ZOOM dance project” and director of the company “Zvuk-M” began work immediately on the day of arrival.
Clip "Seeds" - the result of a close-knit team
“There were a lot of difficulties,” says director Arthur Khasanov, “because the team was big, and if at least one participant didn’t do their work on time, we wouldn’t have time for these three days.” Moreover, the Sultan needed to leave for one day, and we urgently had to figure out how to organize the process more fruitfully, despite the absence of the main character. As a result, we spent more time shooting the plot, which is why the whole clip turned out to be much more interesting. So I was satisfied with the result. In addition, there was an abnormal heat, but a positive attitude helped us survive this. On the set there was such a friendly and positive atmosphere that it was doubly pleasant to work. ”
Preparation for the shooting lasted a month before the process itself, which largely helped to optimize it. The director has a difficult task: to make a new clip that was shot in the same locations and with reference to the same 50-60-her years that were shown in the clip “To the disco!”.
“At the same location, different directors can shoot different genres, ranging from comedy and ending with a horror movie. And each has its own look and taste. To go to a place where a very successful video has already been shot is a challenge to yourself. See what other directors didn't see before me. And, by the way, long before our clips, these locations have been used in big films more than once.
One way or another, and the choice of the same locations that were used in the video of Sultan Uragan and Murat Tkhagalegov “To the disco!”, Implies an involuntary comparison of two directorial works - Bisher Yeroko (“One Light Studio”), which shot “To the disco!” and Arthur Khasanov, working on the video "Seeds."
“I, of course, am pleased that the not yet released video“ Seeds ”is already compared with such a hit. After all, the clip “To the disco!” Was nominated for the RUTV award (in the nomination “Breakthrough of the Year”) and collected more than 100 millions of views in the network. And if our work will repeat the success of my good friend Bisher YerokoI will only be glad of this. Moreover, he was one of those who, at the initial stage of development of our studio, helped and supported with their advice and shared experience, ”says Arthur Hasanov.
The main characters of the video “Seeds” - Angelica and Sultan
As for the main characters of the video, the performers of the song "Seeds" - Angelica Nacheva and Sultan of the Hurricane, then, according to Arthur, there was such a successful creative tandem that the work simply could not argue.
“Working with Angelica, especially in the duet with Sultan, is a little adventure. Both artists have behind them many years of experience in the Caucasian show business.
These are people who personify the face of our variety art and do it well.
The second name of the Sultan is “Hurricane”, it really emphasizes his character and desire to work like a real hurricane.
Well, the persistence and ability to work of Angela is what every artist should strive for. She so lifted the bar that such a second Angelica Nacheva is not and never will be. For me, of those with whom I worked today, she is number one! ”
Now Artur Khasanov is working hard on the project "Seeds". According to the latest data, the video will be released in October ...