20 August is a popular Caucasian performer Azamat Tsavkilov presented a new video for the song “Blane shalhu mek1uezh” (lyrics by L. Gubzhokov, music by Malov V.).

The colorful story about the most important thing - family values, home warmth, love and care was filmed by ReDreaMedia in Nalchik. The locations for filming were not chosen by chance, it was there, in the village of Urukh, that Azamat himself was born.

“I decided to shoot a video for this song, because it has a deep meaning. This is like a cry for the younger generation, for young people, so that they take care of their parents, do not leave them for long, take care of them,” says the artist.

Azamat Tsavkilov: "This clip is a story about family values, home warmth, love and care." Frame from the video.
Azamat Tsavkilov: “This clip is a story about family values, home warmth, love and care.” Still from the video.

The actors for the video were carefully selected; it was important to create an organic image of the family and convey the feelings mentioned in the song. Thus, the father of the family was played by Kanshoubi Khashev, the mother by Lyudmila Sheremeteva, and the wife by Fatima Khavpacheva. All of them are professional actors of the Kabardian theater named after. A. Shogentsukova. And little Tamik Margushev got two roles at once - the main character in childhood and his son in the present.

Shooting the video took 3 days, according to Azamat, everything was so rehearsed and agreed that there were no difficulties on the set: “All this is due to the excellent work of the actors and, of course, the wonderful film crew, led by professional director Andzor Yemkuzhev.” The artist was very pleased with the result.

Well, and those who have not seen the clip “Blanche schaluh mek1uezh” can watch it right now!