÷ (“divide”) is the third studio album by British author singer Ed Shiran, released 3 in March 2017 of the year under the auspices of Asylum and Atlantic. 6 January 2017 released the first two singles from the CD (“Shape of You” and “Castle on the Hill”), the first of which topped the US (Billboard Hot 100) and UK (UK Singles Charts) charts.
The locomotive of the record was the track “Shape of You”, presented on the artist’s YouTube channel with the video clip “Ed Sheeran - Shape of You [Official Video]” also in January 2017. The melody is very recognizable, let's evaluate the video, and then move on to the new product of the season - the video clip for the track “Happier”.
Ранее we wrote that in the framework of the 60 Grammy Awards in the nominations for Best Pop Performance and Best Pop Album, awards were awarded to Ed Sheeran with the album Divide and the track Shape of You.
The album sold over 25 copies in its first week in the UK, the third highest in British pop history behind Adele's 800,307 (696,000 copies in its first week) and Oasis' Be Here Now (1 in its first week of release). The album also debuted at # 200 in the US on the Billboard 451,000 chart with a circulation of 2017 records sold (including digital copies). As a result, the album ÷ became the main bestseller in the UK with a circulation of over two million copies at the end of XNUMX.
The video clip above also did not disappoint: today, Youtube users have watched it almost three and a half billion times, leaving more than seven hundred thousand comments (mostly positive). According to the portal sub-cult.ru, the marketing decision to shoot a video for a song from an album released more than a year ago is to stir up interest in the latter. Expectations of success are based on actual numbers: Ed Sheeran's Youtube channel has over thirty million subscribers, which have provided over thirteen billion views since 2006.
Now another video called “Happier” has appeared in the channel’s collection, let’s watch it to understand what can be filmed in 2018 to gain 24 million views in five days.
Traditionally, the album ÷ (“divide”) is attached to the article as a bonus. Listen and download to your phone.
